IT TAKES A VILLAGE…
…WELCOME TO OURS
“Great things in business are never done by one person. They’re done by a team of people.”
Morty Silber
Master MAD Strategist
Morty holds a Master’s degree from Johns Hopkins University. A born entrepreneur, at just 26 years old, Morty started his own business. He built it to 2600 retailers selling his product in under 5 years.
Today, he combines his education, talent, and expertise to help small businesses transform into big businesses.
Businesses want to grow, and to do that, they need to connect to the heart of the customer. It’s that connection that gets the sale. That’s marketing in its purest form, and Morty knows what it takes to make that happen.
One of Morty’s passions it to help charities fundraise for the critical equipment they need. He is also a passionate keynote speaker, sharing his invaluable marketing knowledge, and expert industry tips to those fortunate enough to be in attendance.
Angela Houzouris
MAD Project Manager
Angela is a natural born leader. With a background in Marketing from Concordia University, she has taken her managing and marketing skills and transferred them into the incredible work that she does. Her debut was in media planning and after a few years, she opened her very own cinnamon bun company, where she prepares the recipes and whips up her own touch on the tasty treat.
Angela makes projects come to life. She uses her background in customer service and management to allow information to flow seamlessly. She develops and monitors the processes that keep our team organized and motivated. With her, the show goes on.
Lorraine coulter
Director of MAD Projects
As project director, Lorraine is the genius behind the creative detail. The Executor. The analyst. The one who puts the pieces of the puzzle together. While Morty conceptualizes the cake, Lorraine collects and measures the ingredients. Lorraine's role allows Morty to focus on the bigger picture. She rounds the corners and ensures that a coherent whole is achieved.
Lorraine is a veteran in managing impactful projects and persuasive campaigns. Her impressive background includes video art direction and project management for Rubicon and JPMA Global Inc. . In addition to her penchant for planning and directing, she is a multi-talented artist: a gifted painter and actress, she is also a graduate of Dawson College in industrial design. While others may aim for perfection, Lorraine makes sure to achieve it.
Joelle Boivin
Creative MAD Writer
Joelle cultivates creative ideas and turns them into compelling stories. She comes from a background of literature and writing, therefore her skills lie in perception and communication. Detail-oriented, Joelle delivers impactful narratives.
Her experience in customer service and management has given her the ability to work in a team to bring ideas to life. Being in a leadership role, she understood that every team, every company has a tale waiting to be told. Joelle strives to give the story everyone deserves.
Sorrell Nielsen
Creative MAD Writer
Sorrell enjoys a good puzzle. As a creative writer and circus artist, she faces puzzles daily. She loves the challenge of bringing stories to life, sometimes using words, and other time through her acrobatic movements. Having graduated from Concordia University’s Creative Writing and English Literature program, with a minor in Anthropology, Sorrell is compelled by the subtle and substantive details of relationships among humans—and between humans and nature—that can sometimes go unnoticed. Crafting subtle details into riveting narrative is her favorite kind of puzzle to date.
